Social Media has become a crucial part of an author’s marketing campaign. It is essential to have an author page or book page on the most popular social media sites – namely Facebook and Twitter. In addition many authors now have Google+ or Instagram pages too… If you have a book trailer you may also have a Youtube page. All these sites have a space for a header banner. Some like Facebook and Twitter also offer paid advertising opportunities where you can pay to promote a post – and that requires a banner too.
The other important aspect of ebook marketing is to have an author website – a place for readers to find you, discover more about you and your other books, and to contact you and express their admiration of their work, and most importantly – a place where they can sign up to your newsletter. Once again all these places require banners – a website banner, newsletter header and perhaps smaller banners to advertise specific books or promotions on your website.
Due to the diverse social media and advertising sites I have been creating a variety of banners for authors – made to the specific requirements of each site – and believe me those requirements differ tremendously! I study each site or banner specification carefully and make the banners to fit perfectly. Remember for Facebook and Instagram paid advertisements the text amount on a banner has to be restricted to 20% of the banner – yes, we have to fit in the text very carefully on those!
Usually we start with one main banner for a website or Facebook and we then make new banners based on the same design for other places. This can be quite time-consuming as the banner size can vary from a square to a flat rectangle – which means I need to completely redo the banner.
I ask $ 45 for the initial website, Twitter or Facebook banner and $20 for each new resized banner I have to make.
Here are some recent examples of banners:
Facebook Ad :